3rd European CMO Circle Meeting, Sept. 28 - 30, 2011

Location:
GDI Institute, Gottlieb Duttweiler Institute
Langhaldenstrasse 21
P.O.Box 531
CH-8803 Rüschlikon/Zurich


Theme: 
The CMO's Role in the Digital Age


Program:
click here

 

Speakers:


Plenary Sessions

 
 
 
 

Richard Prenderville
Head of Global Brand Marketing, Reebok 

  

George Blankenship
WorldWide Sales &
Ownership Experience
Tesla Motors

   Federico J. Gonzalez
Senior VP of Marketing &
Sales, Euro Disney &
Disney Destinations EMEA  		 

Rui Porto
Global Chief Marketing Officer, Havaianas

   Peter Kowalsky
Chief Executive Officer
Bionade
New Growth Paradigms:
- Brand as growth driver
- New consumer trends
- Brands in the digital age		   It's Hard to Change the World:
- Branding your innovations
- Changing 100 years
  of tradition
- Learning from leaders
  in retail		   The Disney Experience
- Total customer focus
- Culture of excellence
- Learning from Disney		   Strategic Role of Creativity:
- Taking local ideas global
- Role of creative
  excellence
- Managing a global brand		   Building Global Brands:
How to establish and market a brand to become a cult and a success beyond borders

(joint session with
Hanns-Peter Cohn, Vitra)
 
             

 
 
 
 
AJ van Triest
Global Chief Marketing Officer, beverage partners worldwide (Coca-Cola/ Nestlé JV)
   Simon Clift
former Global Chief Marketing Officer
Unilever
   Marc de Swaan Arons
Co-founder & Chairman
EffectiveBrands		  

Luca Crippa
Head of Global Strategic
Marketing
Aspirin Cardio/Bayer

  Hanns-Peter Cohn
Chief Executive Officer
Vitra
Driving Growth Globally:
- Driving growth globally
- Global innovation
- Connecting with
  global consumers		   Winning Global Brands
- Characteristics of
   winning brands
- Global Brands
   Study™ insights
- Purposeful positioning		   Global Marketing: Success Factors:
- Drivers of marketing
  effectiveness
- Case study: Unilever/
  OMO: «Dirt is good»		   Driving Growth
in Pharma:
Marketing insights from
blockbusters and branded
generics.
   Building Global Brands:
How to establish and market a brand to become a cult and a success beyond borders

(joint session with Peter Kowalsky, Bionade)
                 
 
 
 
   
Peter Dahlstrom
Senior Partner
Leader, EMEA Digital Marketing Practice
McKinsey & Company
   Alexander von Schirmeister
Vice President of Marketing, Operations and Advertising
eBay Europe		   Willem Smit
(Conference Chair)
Adjunct Professor at Lee Kong Chian School of Business at SMU, Singapore, and Affiliated Research Fellow at IMD		  
   
The Consumer Decision Journey (CDJ):
 the ways in which the Internet, particularly social media, affects the purchasing process.		   The Art and Science of Modern Marketing:
How to trade-off target
segments, countries,
verticals, touchpoints and
channels
      
   

 

Knowledge Sessions (Sept. 29, 15:30 - 16:30)



 

Paula O'Connell
Managing Director
O’Connell Marketing
Executive Search 

  

Rune Gustafson
President EMEA Operations
Prophet

  
 Mike Campbell
Managing Director
Ninah
   		 

Michael Buck
Director and General
Manager, Global SMB Online Business
Dell

The Future CMO:
Growing your International Marketing Career

   Roadmapy to Innovation: Thinking (and Acting ) Differently
  
Brand Media Optimisation and Return on Investment
   Dell's Social Media
Command Center
>More   >More   >More    more coming soon
         watch video

 
 
 

 

Pharma’s evolution: From blockbusters and biologics to branded generics, medical devices and functional foods